Adidas is the second biggest sportswear manufacturer in the world. The brand is comprised of two divisions that reflect two distinct market segments: Sport Performance and Sport Style. Sport Performance brings its passion for great products to athletes in all sports and mainly focuses on four key categories – Football, Running, Training and Basketball.
The Sport Style division is the home of Originals, the fresh sport-inspired label made accessible for style adopting youth. Together they offer consumers products from street fashion to high fashion all uniquely and linked to sport. Adidas strives to be the global leader in the sporting goods industry living with a passion to build a sport lifestyle. Passion, authenticity, innovation, inspiration, honesty and commitment is what Adidas means.