Evolving the first RSH-owned global brands: Novo and Mumbai Se

Beginning with equity participation in Nose, an established brand of ladies fashion footwear from Malaysia, RSH launched its first Novo fashion footwear store as a pilot project in Australia. Today, the Nose/Novo concept has evolved into a chain of 39 stores in Singapore, Malaysia, Australia, New Zealand and UAE with an annual turnover of S$13.8 million in FY 2004.

In August 2004, RSH created the world’s premier Indian fusion fashion and lifestyle store, Mumbai Se. Measuring 5,000 square feet, Mumbai Se at Palais Renaissance assembles under one magnificent roof, for the very first time, the best of Indian designer fashion, jewellery, furniture, sterling silver, art, artifacts and paintings.

Global concepts created and owned by the Group, including Novo and Mumbai Se, will be the foundation of RSH for tomorrow. A bold move, global brand concepts will reinforce RSH’s core competencies in supply chain management and allow the Group to capitalize on its extensive infrastructure in the Far East, the Middle East and the Pacific region. RSH-owned global brand concepts will take our banner across borders and into the world’s largest markets in time to come.