THE NEW MILLENNIUM: TOWARDS A BILLION DOLLAR COMPANY

Geographical Diversification for Lateral Growth

On 12 October 2000, the company that the world knew as the Royal Sporting House Group entered a new era as a main-board listed company on the Singapore Exchange. RSH’s core competencies are marketing, distribution and retailing. The last twenty-three years have been centred on achieving vertical integration in the company’s supply chain. In contrast, its future lies with lateral expansion beyond its existing markets. RSH embarked upon a lateral growth strategy where it will diversify geographically, replicating its marketing, distribution and retailing activities throughout Asia and beyond. Dubai will become a second epicenter for the Group serving the Middle East region of 23 emerging nations, just as Singapore is the epicenter for Southeast Asia. In 2001, RSH also embarked upon an ambitious expansion programme, renewing its efforts simultaneously in Hong Kong, India, Australia and Vietnam. In 2003, RSH entered Thailand, making the Group a truly pan-Asian force with a direct presence in 11 countries.