The Nineties: THE MAKING OF A REGIONAL FORCE

With Royal Sporting House’s explosive expansion in the Eighties, the Company began looking beyond Singapore for new growth and market diversity. Malaysia was a natural extension for Royal Sporting House as a result of its proximity to Singapore and relative similarity. Following the Company’s successful entry into Malaysia (1989), Royal Sporting House began pushing further abroad into Indonesia (1990) and Brunei (1991). However, the Company’s vision was the creation of a multi-national corporation and it expanded beyond Southeast Asia into Dubai (1992), Hong Kong (1992), India (1993) and the Philippines (1994).

In tandem with the group’s overseas expansion, a S$40 million new corporate headquarters was completed in the same year at 190 MacPherson Road, Wisma Gulab, Singapore.

1993 was a landmark year for Royal Sporting House as it began to be recognized both in Singapore as well as abroad for outstanding achievements. It would mark the first of ten award-winning years and a total of 27 local and international awards won by RSH.