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Having established Royal Sporting House as
a household name for sports, the Company embarked on a multi-brand
retail strategy during the mid-80s to tap different market niches.
To evolve constantly with changing market conditions and consumer
trends, the Company continued to revolutionise the sporting
goods retail scene in the Nineties. Today, RSH encompasses an
extensive and diverse retail network for sports, golf and active
lifestyle, including: Royal Sporting House, Golf House and Pro
Shops, Stadium by Royal Sporting House and Studio R as well
as concept stores for Reebok, Lacoste, Nautica, Puma, New Balance
and Rockport.
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